Are you tired of seeing your blog buried deep down on the search engine results page (SERP)? Do you want to improve your website ranking but don’t know where to start? No worries, we’ve got your back! In this article, you will learn what internal linking actually is and how it is used to boost your blog’s SEO and SERP ranking.
What is Internal Linking?
Internal linking is the process of linking one page of your website to another page of your website. These links are usually highlighted through anchor texts, which are clickable hyperlinks that direct users to other pages on the same website. Internal linking is different from backlinking, which is the process of linking one website to another website.
Why is Internal Linking Important?
Internal linking is essential for a successful SEO strategy because it helps search engine crawlers to navigate and index your website. When you link one page of your website to another page, you’re telling the search engine that the linked page is important and relevant to the user’s search query. This, in turn, increases the visibility and authority of your website, leading to better search engine ranking.
How Does Internal Linking Affect SEO and SERP Ranking?
Internal linking affects SEO and SERP ranking in several ways. Firstly, it helps search engines to understand the structure and hierarchy of your website. When you link a page to another page, you’re telling the search engine that the linked page has more value and authority than the non-linked page. This improves the user experience and increases the chance of your website ranking high on the SERP.
It is also worth mentioning that internal linking helps to distribute the link equity (also known as link juice) across your website. Link equity is the value and authority that a website gains from external and internal links. When you link a high-authority page to a low-authority page, you’re passing on the link equity to the lower page. This helps to increase the authority and ranking of the lower page, leading to better search engine ranking.
How to Use Internal Linking for Your Small Business Blog?
If you’re running a small business blog with limited resources, don’t worry, internal linking is easy to install and maintain. Here are some tips to help you get started:
- Create a site map and organize your website structure: Before you start linking pages, it’s essential to organize your website structure. A site map helps you to visualize the hierarchy of your website and create a logical structure for your internal linking.
- Use descriptive and relevant anchor texts: Anchor texts are clickable hyperlinks that direct users to other pages on your website. Make sure you use descriptive and relevant anchor texts to give users a clear idea of what the linked page is about.
- Link high-authority pages to low-authority pages: As mentioned earlier, linking high-authority pages to low-authority pages helps to distribute the link equity across your website. This, in turn, increases the authority and ranking of the lower page.
- Use internal linking to promote your content: Internal linking can also help you to promote your content and increase engagement on your website. Link related pages together to encourage users to explore more of your content.
Internal linking is a powerful tool that can help you to improve your website’s SEO and SERP ranking. By following the tips mentioned in this article, you can easily install an internal linking process for your small business blog without spending a lot of money and resources. So, what are you waiting for? Start internal linking today and reap the rewards of better search ranking for years!