In today’s world, people are more informed and educated than ever before. They are seeking knowledge and information on their own terms. As a result, marketing has evolved beyond simply selling a product or service. It’s now about educating your target market and building relationships with them. In this article, we will explore why marketing by educating is greater than marketing for leads, and how it can benefit your business in the long run.
Marketing for leads:
Marketing for leads is a common strategy used by businesses to attract potential customers. This includes tactics such as Facebook ads, lead generation ads, and other forms of advertising that target people who may be interested in your product or service. While this approach can be effective in generating leads, it often attracts individuals who are impulsive, have urgent problems, and may not be the ideal client or customer for your business.
For example, an insurance agency may run a lead generation ad targeting individuals who are currently in the market for insurance. While this may generate leads, it may not attract the ideal client who is looking for a long-term relationship with the agency. Instead, it may attract individuals who are looking for the cheapest insurance option and are not interested in building a relationship with the agency.
Marketing by educating:
Marketing by educating, on the other hand, is about providing your target market with valuable information and resources that can help them make informed decisions. This includes tactics such as educational videos, blog posts, and other forms of content that provide value to your target market. By educating your target market, you are building trust and credibility with them, which can lead to long-term relationships and repeat business.
For example, a real estate agent may create a blog post on “10 things to consider when buying your first home.” This blog post provides valuable information to individuals who are in the market for a new home. By providing this information, the real estate agent is building trust and credibility with their target market, which can lead to long-term relationships and repeat business.
Why Marketing by educating is superior:
Marketing by educating is by far a superior strategy to marketing for leads. By educating your target market, you are building trust and credibility with them, which can lead to long-term relationships and repeat business. This approach is especially effective for businesses in the finance and insurance, real estate, and legal industries, as it allows them to position themselves as experts in their respective fields.
Marketing consulting:
If you’re interested in implementing a marketing by educating strategy for your business, consider hiring a marketing consultant and/or a business coach to help provide valuable insights. A consultant/coach can help you develop a marketing plan that includes educational content, as well as other marketing tactics that can help you reach your target market.
What Are some Educational- Based Marketing Ideas?
Here are some marketing ideas to help get you started:
- Create educational blog posts that provide value to your target market
- Create educational videos that provide tips and advice
- Host webinars or workshops that provide in-depth education on a specific topic
- Build a social media presence that focuses on providing value to your target market
If you would like to talk about any of the idea in further detail , schedule a call with us and we would be more than happy to chat.
In conclusion, marketing by educating is a superior strategy to marketing for leads. By providing value to your target market, you are building trust and credibility with them, which can lead to long-term relationships and repeat business. As a business owner in the finance and insurance, real estate, or legal industry, it’s important to position yourself as an expert in your field. By educating your target market, you can do just that and build a successful business in the process.